Starting and sustaining a small business has never been easy. Yet their economic contributions are essential to our nation’s prosperity since small businesses create two out of three new jobs and generate income for more than 50 percent of working Americans. In September, the Congressional Research Service (CRS) reaffirmed these small business job numbers, but…

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Designing for Small Business Success

Small businesses are as diverse as the consumers they serve. They also face many of the same challenges about how to spend, save, borrow and plan. Which is why, at Intuit, we believe it’s important to closely understand and study customer pains, which in turn leads to deep customer empathy. As the head of Intuit’s…

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Every day a record 145 million Americans report to a full-time job and many economists now believe that we are rapidly approaching full employment. Given this macroeconomic climate, one might expect to see a decline in self-employment and the number of people eager to engage in the new “on-demand” work that has been enabled by…

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The U.S. labor market is going through a major change as people turn to self-employment in record numbers. Enabled by the ubiquitous connectivity of smartphones, entrepreneurs are embracing the opportunity to become self-employed. Today’s entrepreneurs don’t necessarily have storefronts, staffs or even business cards – and better yet, some don’t even have to find their…

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